There are many questions about how important is a website, especially among small businesses.

I would say it is not only necessary, it is vital. Making an online presence through a website, not only helps businesses to attract potential customers, but it also helps them to maintain communication with their existing customers.

The main advantages of having a website are:

Low-Cost Advertising

Nowadays, the first thing that 80% of the people do when they need to buy a product or service is search for it at Internet. If your company does not have a website, you are missing the opportunity to be known by those potential customers.

The cost of a website depends on the size of the site and its complexity. Small businesses don’t need a lot of pages in their websites; this makes the cost of development very low compared to the benefits it provides.

Accessibility

Having your business on the Internet enables your customers or potential customers to access important information, such as: news, special deals, new products arrivals, etc. from anywhere in the world. It is accessible 365 days a year, 24 hours a day.

Visibility

You can increase visibility of your company by having a website. If people want to know about your company, they can search on the Internet and find specific information, such your products, services, office hours, locations, etc.

Credibility

When you have a website, your company image improves. A business card that contains your URL and an email with your own domain on it, makes people feel that you really manage your business with professionalism.

Sales

Every day, more people are shopping online instead of going to the physical store. With a website, your products and services are available at any time of the day, ready to be ordered from anywhere in the world.

A website with an online shop can provide a dramatic boost in sales.

Fidelity

Companies can keep their current customers fidelity by providing quality and important information through their websites. For example, clients can register to their newsletters, read interesting blogs in their websites, etc.

Your website is the very first impression of your company. That said, it’s not enough that you just have a website, you must have an easy to navigate and professional-looking site if you want to be taken seriously.